augmented reality applications

Augmented reality applications, also known as mixed reality, use augmented reality to create a virtual world by projecting rendered 3D objects onto a live-video of the real world on a smartphone. That allows us to combine some of the best features of the real world with 3D rendered objects. Augmented reality is generally used to create augmented reality simulations of physical objects and situations that are not actually there. Contrary to that, virtual reality is a technology that allows users to visualize worlds and objects that might or might not actually exist in a fully virtual environment. This can be used to bring actual objects into a virtual one. For example, AR applications include:

  • context-sensitive graphics, which allows users to see what additional objects in the real world would look like putting it in a different light;
  • context-sensitive audio and visual, which allow users to better imagine what additional objects in the real world might sound like without actually being there; and
  • context-sensitive 3D models, which allow AR developers to easily create AR apps and tout them as real worlds to explore. 

AR apps are usually available for Windows Phones, Android and iOS, and are also used to enhance movies and TV shows. Below, we show you some examples of augmented reality apps that use augmented reality technology for real-world applications.

Augmented reality applications

AR applications are getting more sophisticated and the use cases getting broader. Augmented reality applications are gaining popularity all over the place. Some of the best examples of AR apps are used for various industries and purposes like training, medical surgery, car driving, sports events, and more. Such augmented reality applications use AR technology to augment everyday life:

Augmented reality games

Augmented reality games use augmented reality technology to elevate gameplay and experience. These games utilize AR technology to make the worlds seem more lifelike and realistic. One of the first AR games to use augmented reality technology was Pokemon Go which featured augmented reality elements. In fact, augmented reality game makers were experimenting with augmented reality technology for types of games quite early. Since then, augmented reality has become common in entertainment products. For example, many game developers announced that the ability to enhance the look, feel, and capabilities of many game titles could be a game changer. Such AR-enhanced games could even give players the opportunity to make their own way through the world.

AR entertainment in sports

They usually use augmented reality to augment video to add more information, or to visualize fictional objects to fulfill various purposes. For example, if a video showed a person playing in a football match, that could be augmented with additional information, so that the application allows fans to be informed in a better way.

AR in healthcare and professional training

Augmented reality applications are also used in healthcare. This includes medical simulations, AR apps, and virtual AR teaching. For example, students learning about surgery can use augmented reality to simulate a virtual operation while in a virtual reality class.

Augmented reality in marketing and advertising

AR is also used in product marketing and advertising. For instance, imagine you are walking down the street and see a billboard advertising of a car rental company. You might be drawn to the store’s advertisements, but you might not be really immersed to the rental options. However, you might try an AR app using augmented reality to display a 3D rendering of the car for rent in your physical environment, and soon realize that you are really immersed by the rental company’s services because of the realism and interactivity of the AR app. Thus, AR is also used to sell consumer products.

AR applications for architecture and design

AR technology is also used in apps as digital assistants that leverage knowledge which can be used to learn about architecture, furniture and interior design. For example, AR allows architects to visualize objects on their floor plan in order to find how to place them in compartments and chambers for an AR-enabled better usability and feeling in buildings.

The future of AR applications looks bright

In the real world, AR is used to enhance entertainment experiences in movie and television productions, in AR based gaming, to market consumer products, and even in real world applications and professional trainings for doctors, lawyers, accountants, media professionals, industrial production and machinery, and more. AR apps and the like are used to enhance our experience and understanding of the world, and for more immersive games and entertainment.

 

Any questions?

Contact us for more information on AR applications! Feel free to browse through our featured projects. If you need further information, a pricing quote, or want to discuss project ideas write us at office@vr-interactive.at.

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