According to various sources, the term “augmented reality” was coined by the inventor to describe computer-generated images that are spread over real places, scenes, and objects, which have been manipulated and animated with computer-generated images. Such systems are designed to render to a user’s eye, in real time within a virtual space and with precise control over the size, orientation and position of the virtual object. The inventor later elaborated on this idea further, suggesting that AR could be used to position foreground objects within a photograph or to add weight to it to improve its contrast. AR could also be used to alter or add depth to photographs, or to add a lift to otherwise uninteresting photographs without compromising the overall appearance of the object.
AR products are designed to work with a wide variety of platforms, including smartphones and tablets. The AR experience is designed to be as immersive as possible and at the same time to provide real-time product interactions, for example with the user’s viewing related information, voice and history.
Researchers say that augmented reality will remain popular for years to come. They also predict that AR is expected to account for transforming businesses, and they conclude that AR will represent an increase in services and revenues, especially in mobile device related services.
Applications of AR for products
Many companies use augmented reality (AR) in their marketing strategies to connect with their consumers. In addition to these examples, there are companies that integrated AR filters into apps to offer consumers a unique AR experience, and to ensure the best AR experience for consumers. They often include access to other services or to a store. Thus, in many cases, sales have increased due to the growing popularity of AR filters, e.g., on social media.
Another example are augmented reality avatars, which could be rendered in real time and presented in a virtual space to the user (e.g., as an overlay to the face of human users in an AR ready video chat app). Examples include the visualization of a virtual bird living in the wild, with or without feathers. Other avatars include animated plants and animals, as well as real-life people, monuments and ruins. The appearance of users employing augmented reality avatars or virtual objects is often perceived to be funny.
According to market intelligence companies, AR also has the potential to increase the consumption of services, products, or media such as books, music, and films on mobile devices. By using augmented reality in a creative and engaging way, sellers can take advantage of augmented reality while also respecting the consumers’ and users’ needs. This allows the seller to provide a new or different version of an existing property, while still adhering to the spirit of the copyright law. For example, an augmented reality filter might contain elements from multiple different sources.
Another example of applying AR products is to virtualize events and museum expositions. That allows fans and visitors to experience what it would be like to be a part of the event. That might reveal new elements and reveal new insights about other peoples’ life and about other times. This makes it possible for fans to learn more about the subject by participating in a virtual experience of the events in a different way and to be able to take a deeper virtual look at the subject unfolding in the universe.
Besides the above mentioned commercial use-cases, there are also military and public use cases for AR products. For example, these include terrain and model aircraft and other objects projected into an airplanes’ cockpit to e.g., visualize obstacles in the flight path. These can be superimposed on the flight path and viewed from multiple altitudes and places. They could include objects like other airplanes, buildings and features of the landscape. This unique interaction would be possible using AR technology. Such systems are compute-intensive virtual rendering systems that enable lightweight, flexible and highly maneuverable avionics to control the aircraft.
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