Short description of 3D visualisation

3D Visualisation is any graphical representation of an existing physical object with many applications in various industries like industrial design, architecture, marketing, entertainment, and more. For example, architects and 3D visualizers can use 3D visualization software to create interactive experiences to show owners and potential buyers what the final design of space will look like once the intended project has been completed. 

3D visualization software comprises of powerful tools that help in the process of manufacturing and implementing the design changes while keeping up with evolving ideas. Many 3D visualization techniques are based on the idea that the finished product should be as close to the original as possible. Interactive and dynamic displays help in the understanding of the product concept to enhance the experience for all potential customers’ concerns.

Animations and 3D models are the backbone of 3D visualisation and provide an in-depth understanding of the product concept to better target the right people at the right time. In short, 3D visualization includes the following example applications and related topics: 

  • 3D visualisation for marketing purposes
  • Photorealistic renderings & real-life scenarios
  • Architecture vs interior design & building accessibility
  • Product development, marketing & accessibility
  • Offer a better UX on your website
  • Media & videos enhancement
  • Architectural visualization
  • 3D visualization and configuration technology helps developers e.g., in the automotive industry

 3d rendering of a digital camera.

Showcase your 3D visualisation

3D demonstrations can be used in management, manufacturing, construction, entertainment, marketing, architecture, and more. For instance, with the help of us, architects can use 3D architectural visualization to demonstrate their projects to clients and potential clients. 3D architectural visualization, as well as any type of 3D visualization, requires an appropriate software and enables rendering at a high level of fidelity. CG software is a great tool to use when developing for various platforms, and especially on mobile devices. Users can create both high resolution and low resolution 3D models and renderings and optimize them for high computation work stations, or for low resource environments like smartphones and web browsers.

Collaborative digital design

With the help of 3D visualization software, being set up in a right way (e.g., as augmented reality application), you can collaborate with your peers or even build your own 3D model of a building. Your 3D model can be used as a base to which you can start developing a digital product or service.

Improved web presence

When you launch a new website or app, it is important that it contains high quality graphics that will stand out. That is why we created 3D visualisations for web pages – either for entertainment purposes or for interacting with a potential product before buying it.

Enhance your marketing campaigns

3D visualization and configuration technology is a great tool to increase the conversion rates of your digital content marketing campaigns. Interested and ready to use 3D visualization and configuration technology for higher conversion rates, process improvements, better employee training, and more? Contact us at VR-Interactive and meet our team!

Important aspects to achieve stunning 3D visualisations

To achieve high levels of realism, artists need to pay particular attention to the details of their work. 3D model construction and maintenance processes are crucial steps in the 3D visualisation process. Maintaining a clean and free flowing process requires attention to a precise level of modelling, texturing and lighting, along with a high level of skill. The process of 3D rendering begins with detailed knowledge of the product concept and a working knowledge of how the 3D model and users interact.

  • Modelling: The models are built from top to bottom with a number of physics-correct materials and polygons. 
  • Lighting and shadows: Lighting and shadows are made with a host of complex techniques, including refraction, diffraction, lensing, and volumetric projection.
  • Animation: The rotational and anti-rotational movements of the objects are simulated with complex geometric patterns. Software helps us to accurately simulate real world movements.
  • Rendering: The final product consists of at least a high resolution 3D model and many high resolution, high-quality images used as textures.

The resolution of the 3D model is determined at the very beginning, before the project is started. The resolution depends upon the lighting conditions. The materials, textures, and animation are made with high quality, to ensure that the customers experience the most realistic product presentation.

Any questions?

Ready to use 3D visualization and configuration technology for higher conversion rates and more? Contact us at VR-Interactive to get a free initial consultation! We help you in the understanding of the customers’ demands and ensure the models adhere to the highest quality standards. Feel free to browse through our featured projects. If you need further information, a pricing quote, or want to discuss project ideas write us at office@vr-interactive.at.